Found, Trusted, Chosen.
About the Book
Anyone can buy clicks. Chosen is earned, not bought.
Too many businesses know their customers are searching, yet still can't tell whether their SEO is actually driving growth.
Found, Trusted, Chosen is a practical, plain-English guide to running search as a commercial system, not a pile of disconnected tactics.
Built around the Fly High Media Growth Formula and a relentless 80:20 focus, it shows founders, marketers and teams how to identify the few pages, queries and fixes that move the numbers, and how to prove it.
Inside this book, you will learn how to:
- Connect search to revenue, margin and lifetime value
- Find the 80:20, the few moves that shift the P&L
- Map intent across Google, YouTube, Reddit, Maps and AI
- Build technical foundations that protect revenue
- Win with content, internal links and E-E-A-T that lasts
- Report, forecast, rank in AI search; and prove ROI
About Matt
Matt Pyke is an entrepreneur, founder and Managing Director of Fly High Media, an award-winning digital marketing agency helping ambitious businesses achieve measurable growth.
With more than a decade of experience, Matt has worked with organisations ranging from local challengers to national brands, developing commercially driven strategies across SEO, PPC, paid social and AI search. His work spans ecommerce, healthcare, retail and professional services, always with a relentless focus on connecting marketing performance to tangible business outcomes.